Blog
I’ve Noticed That You’ve Been Feeling Like a Fraud
I’ve noticed a theme coming up again lately. First, a post a friend made yesterday on social media, then, a moment I had last night, today, a concern a client raised on our group...
How to Adapt Your Marketing for the Experience Era
“Youth don’t care what you know, until they know how much you care.” This quote hung on the wall of one of the most inspirational people in my life--my agriculture teacher, Mr....
Triggers and Setting Boundaries
Coming home Monday after a long weekend with my parents, I was reflecting on how it was rejuvenating... And how it wasn’t always that way. It used to be that if I spent more than...
Imposter Syndrome: A Nasty Little Head-Game, and 3 Simple Strategies You Can Use to Overcome It
Imposter Syndrome isn’t just some new fad word of the year. It’s a real thing. A real shitty thing. And whether you are conscious of it or not, it can be completely destructive...
SPM founder graduates as first U.S. participant in international business accelerator VV GROW
Founder of Strategic Partners Marketing, Amber Swenor, has completed a year-long leading global business accelerator for women entrepreneurs. 2007 University of Wisconsin-Madison...
Women’s Entrepreneurship Day: All that Unites Us.
An appreciation for quality, a passion for human connection, a desire to impact the communities they serve. These qualities are just some of the ones that unite Genet Kebede and...
How to be a Better Consultant
A guide for coaches and consultants to improve your client discovery process, develop more effective client-centric solutions, and be the leader that your clients need. A...
How to Recover from Embarrassing Mistakes
Have you ever done something so embarrassing that you wanted to crawl in a hole and cry? Or Netflix binge for two days straight? Or pretend it never happened? Most likely,...
Are You Making Profitable Strides, or Just “Doing the Work?”
A while back, I was catching up with a fellow entrepreneur friend, “Jamie.” She’s someone I had met early on when I started my marketing firm just over three years ago. At that...
Top 5 Myths About Building a Personal Brand
There are more women becoming entrepreneurs, coaches, and going into business for themselves now, more than ever before. And for women who are building a business around...