by Amber Swenor | Jul 17, 2019 | Marketing Strategies
Recently meeting with a client as a part of the Brand Strategy process, we were discussing why their sales were lagging a bit this year. It wasn’t for lack of leads, it was that a few key projects didn’t close. When we dug into that, what we discovered is something...
by Amber Swenor | Jun 20, 2019 | Marketing Strategies
What have you found to be the most important quality or skill for reaching your goals? For being successful in life or business? My answer to this question: Resilience. Resilience to keep going in the face of fear and adversity. Resilience to come back from “failure.”...
by Amber Swenor | Jun 18, 2019 | Marketing Strategies
What would you do if, all of a sudden, your brand new, freshly designed and SEO optimized site fails to show up in Google when people were searching for your specific business, industry, or product? That could easily happen next month to new websites across the...
by Amber Swenor | Jun 5, 2019 | Marketing Strategies
“Youth don’t care what you know, until they know how much you care.” This quote hung on the wall of one of the most inspirational people in my life–my agriculture teacher, Mr. A. He was more like my second dad, and he lived this message every day. This was his...
by Amber Swenor | Sep 27, 2018 | Marketing Strategies
A guide for coaches and consultants to improve your client discovery process, develop more effective client-centric solutions, and be the leader that your clients need. A Bad Recipe Nearly six years ago I fulfilled a lifelong dream and become a proud...
by Amber Swenor | Jul 13, 2018 | Marketing Strategies
A while back, I was catching up with a fellow entrepreneur friend, “Jamie.” She’s someone I had met early on when I started my marketing firm just over three years ago. At that point, she had been in her business for nearly five years, while I was just starting out....