Meet The Team
Previously Strategic Partners Marketing, our business came to life in April of 2015 with the vision of providing access to marketing knowledge, resources, and thoughtful partnership for small to medium-sized local businesses. After working in Sales, TV Advertising, and Digital Marketing, our founder, Amber Swenor, recognized the same challenges for many business owners: lack of time, resources, and knowledge about which marketing strategies to implement and how. She founded SPM with the goal of helping businesses be more strategic in their approach to marketing, and therefore, more successful.
as supported by our core values for Intrapreneurship, Motivation, Passion, Accountability, Caring, and Thinking and Acting Strategically. We want to be thought of as a team of strategic thinkers who are also savvy marketing professionals, and we have a unique view on the purpose of business: profits rooted in purpose. Our team of marketing experts engages these values to serve purpose-driven businesses to reach their goals through implementing more effective marketing strategies and delivering measurable results. If you are looking to be more strategic in your marketing, and, if our approach and values align, we invite you to reach out!
Meet Our Talented Team of Marketing Experts
Amber Swenor
Founder & Brand Strategist
As the Founder, Brand Strategist, and resident rock star, Amber works with clients to evaluate their brand, understand their goals, and develop a strategy that will deliver the results they seek. Amber’s experience spans a lifetime of curiosity and entrepreneurial pursuits, including experience in sales, digital marketing, media, strategic partnership development, and event management experience. marketing-related question, and if she doesn’t have the answer, she’ll find it.
Amber enjoys writing and educating fellow entrepreneurs and has been honored to be featured on Madison Noteworthy, Huffington Post, Drum Up, In Business, and Forbes. She regularly provides upbeat and actionable marketing-related workshops and talks and is available for hire for topics related to Building your Brand on a Budget, Marketing to Millennials, and on Strategies to Maximize Your Partnerships. Amber has recently spoken at DisruptHR Milwaukee, Madison Non-Profit Day, Dane Buy Local, and the Madison Chapter of Women Council of Realtors and has upcoming engagements with DreamBank, DisruptHR Madison, and the BRAVA Thrive Conference.
Amber was honored as a 2017 Brava Magazine Woman to Watch, a 2017 In Business Magazine 40 under 40, and a 2017 ATHENA Young Professional finalist. She’s an active member of Doyenne and Dane Buy Local, and serves as a board member for the Monona East Side Business Alliance (MESBA). She also provided marketing leadership for the inaugural Between the Waves Madison Music Festival & Conference.
Amber created Impact Academy as a way to serve fellow entrepreneurs with business coaching, marketing consulting, and online content to help them rock their brands. Her Impact Academy signature course, Impact Incubator, launched in May 2019 and is now live!
Jess Spino
Director of Operations and Marketing
Jess is a Systems & Branding Expert, with a diverse background in traditional and digital marketing and media. She’s worked with some of the biggest names in the online space and supported them in scaling to 7 figures and beyond. Her strengths include personal and business branding, funnel building and optimization, design, content creation and copywriting, social media management, organic marketing, and sales.
With a BS in Communications Planning & Evaluation from Cornell University and an EdM from SUNY at Buffalo, Jess has developed an approach that’s equally creative and strategic. She’s passionate about building systems that create maximum efficiency and allow entrepreneurs to spend more time in their zone of genius.
She’s at home in Western New York with her husband, two daughters, and her lovable mutt.
Sara Tetzloff
Account Manager
A UW-Madison alumna, Sara is a savvy marketing professional with a passion for uncovering the right blend of science and art in the form of data-driven strategies and thought-provoking creativity. Her career spans businesses of all sizes in a variety of industries, including CPG, e-commerce, healthcare, finance and insurance, transportation and logistics, SaaS, and non-profit. Sara’s primary expertise includes brand development, strategic planning, content marketing, social media, and media relations. Sara comes to us from a Fortune 100 financial company and before that, spent half of her career to date at an AdAge-award-winning marketing agency.
Outside of work, Sara fuels her creative curiosity through music, cooking, baking, and making. You can also find her devouring podcasts and books on personal and professional growth, singing along at live shows, and exploring the menu at local restaurants. Additionally, she enjoys staying active, both solo and with her two little boys and rescue blue heeler pup.
Hannah Richardson
Visual Designer & Digital Marketer
Hannah specializes in content marketing and digital advertising, and in addition to being an account coordinator with SPM, is our rockstar Digital Marketing Specialist. At SPM, Hannah writes social media content, blog posts, email marketing pieces, press releases, and develops and manages Facebook, Google Ads, and LinkedIn campaigns for our clients. Before joining SPM in September 2017, Hannah was Account Executive at Wolf Pack Relations, which is part of the Reynolds School of Journalism at the University of Nevada, Reno. In this position, she pitched Wolf Pack Relations’ public relations services to on-campus organizations and small organizations in the Reno community, and she was also responsible for delegating work to and overseeing the work of fellow team members. Since moving from Nevada in August 2017, she has been on a mission to find the very best cheese curd in the Madison area.
Brandon Pockat
Finance Manager & Assistant Media Buyer
After a 10+ year career in mechanical design and engineering, Brandon found his way into finance and media buying, transferring problem solving and analytical skills from engineering into business. When he is not rocking spreadsheets, you’ll find him rocking on his guitar, restoring his car, or fishing.
Ashley Rader
Web Designer
Ashley is a rare gem who can rock some rad design + mad technical web development skill. She’s been designing and building websites for 13+ years, including a site that grew to become a million-dollar eCommerce business within 3 years. Ashley brings a wealth of knowledge about web design and SEO to the team! She particularly enjoys custom WordPress design and eCommerce projects.
